January 30, 2008
Collective Brands Inc announced that it is conducting a closed search for a new media planning and buying agency for the Payless ShoeSource and Stride Rite units.
The new agency will be responsible for the media planning and buying for Payless' US General, US Hispanic, Canada and Puerto Rico markets, as well as the North American efforts for Stride Rite's brands including Stride Rite, Keds, Saucony, Sperry Top-Sider and Robeez.
This activity is currently managed by Mediaedge: cia, New York City, who was invited to participate in the review. Driven primarily by dynamic changes in the media market and the expanding needs of Collective Brands Inc, the review does not affect the creative agency relationships for Payless and Stride Rite.
Collective has employed the services of Joanne Davis Consulting Inc, New York City, to assist in the identification of potential agencies, agency presentation process and final negotiations through this closed review.
The company said it expects a small group of qualified agencies to participate in the review and that it plans to announce its final selection in the April timeframe.
Collective Brands Inc
Source @ Fibre2fashion
Popular Posts
-
Sandstorm Boutique, the UKs premier Designer Swimwear Specialists are the official Swimwear Sponsors for Miss England 2011 and this yea...
-
Kate Middleton and Prince William arrive at the Foundation Polo Challenge held at the Santa Barbara Polo and Racquet Club (Pic: Getty Im...
-
First Lady Michelle Obama stays cool in the summer heat while wearing CHRIS BENZ' Resort Nelda Dress for her appearance on Extreme M...
-
During August, Fashion Bug stores celebrate National Denim Month with plenty of brand new denim trends. Whether going back to school or loo...
-
Sadie Frost wore Christopher Beales’ pinstriped ‘Point Pleated’ dress , jacket and matching pillbox hat to Kate Moss’ wedding. Sadie al...
-
MANGO , Spain’s most international fashion brand , has entrusted Isabeli Fontana as the image for its new Autumn campaign. The firm has c...
-
Adriana Lima, who's one of the world's best paid supermodels, insists that she is a virgin. The 27-year-old beauty, who has been a V... -
The designer swimwear shop and bespoke fitting and design service based off London’s King’s Road, designed specialist bikinis, Beach wea...
-
SKYY Vodka and Diesel will reveal a sexy new swimsuit collection as a part of Diesel’s opening night show this week at Mercedes-Benz F...
-
Shenzhen City recently hosted the Third International Brand Underwear Fair from April 11 to 13, which saw participation by popular foreign b...
