Topmost Sexiest Women In World

Jessica Alba


Jessica Alba with her Fashion red dress

Keeley Hazell


With a stomach to die for, British model Keeley Hazell came in second place.

Adriana Lima


Brazilian supermodel Adriana Lima with her beautiful black dress.

Hayden Panettiere

Actress Hayden Panettiere next starred in the second straight-to-video sequel “Bring It On.. more

source: http://tv.yahoo.com/

Angelina Jolie

Angelina Jolie with her fashion silver dress


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Scarlett Johansson, The New Image For Mango

American actress Scarlett Johansson is to be featured in our Autumn/Winter 09 campaign, thus becoming our new image.


We have chosen the beautiful actress for her extraordinary personality, which embodies the ideal of the urban, independent and cosmopolitan woman MANGO wishes to dress. A woman who is serene and elegant, yet fun-loving and youthful all at the same time.

With a fully consolidated acting career, Scarlett Johansson has proven her versatility throughout her professional career by playing a variety of roles. Her talent has been acknowledged by prestigious directors such as Christopher Nolan, Robert Redford, Brian De Palma and Sofia Coppola.

Born in New York in 1984, Johansson became famous thanks to her performance in the film The Horse Whisperer. Subsequently, her performance in Ghost World received critical acclaim. In 2004, her performance in Lost in Translation won her a BAFTA award for best starring role, a category she was also nominated for in Girl with a Pearl Earring. She also received Golden Globe nominations for both films the same year. After such a major international projection, she worked with legendary director Woody Allen in such films as Scoop and Vicky Cristina Barcelona, in which she appeared alongside Penélope Cruz. She also worked with Allen in Match Point, one of her biggest successes, once again winning her a Golden Globe nomination in 2006.



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Leading Lingerie Brands Flock To The Middle East

With the opening of 440,000 square feet Fashion Avenue at The Dubai Mall, there has been a massive increase in fashion retail offerings in the region.

Capitalising on this exceptional opportunity, leading lingerie brands from all over the world have established their stores. Some of these leading brands include Agent Provocateur, Bendon, women'secret, Parah and La Vie En Rose.

Motexha's Lingerie & Swimwear Zone is the perfect platform for you to meet the retail fashion industry's leading decision makers & procurement experts and introduce your brand to the burgeoning Middle East region.

The inaugural edition of the Motexha Lingerie & Swimwear Zone, held from 7th - 9th April, 2009 was a huge success with majority of the exhibitors returning back next year.



Click here to download the post show reports for more details.

Motexha

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Swimwear market expected to decelerate by 2014

Global crisis having its pangs in all industries has not left the swimwear sector alone. Analysts predict that the swimwear sector is likely to slow down in growth between 2008 and 2014 from 5.32% to 1.69%.


This will lead to a considerable decline in the large number of swimwear brands that are in the market today. This slothful growth forecast is blamed on the current recession, long-term population stagnation, and the shift in branded manufacturing to lower-cost countries.

Following the Beijing Olympics last year, the next major event for swimwear will be the London Olympics in 2012. Unit sales for 2012 will be 1,099m pieces, a growth of 41m units from 2008.

It is estimated that the average world retail price for swimwear and beachwear in 2012 will be US$12.29. The London Olympics is expected to create a swimwear market 'splash' in 2012, as an antidote to the gloom and doom forecast for 2009-2010.


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Celebrity Style: Ashley Tisdale

Ashley Tisdale also know as the spoiled fashionista Sharpay Evans from High School Musical. In real life Ashley Tisdale's fashion is more accessible and laid back. Her weakneses are purses and sunglasses, she's very fund of it. She loves aviators especially the one that she owns a gold aviator from Marc Jacobs. Even though she splurges sometimes she's a smart shopper and a budget shopper. She mostly go for inexpensive stuffs.




Ashley Tisdale knows that good style comes from mixing and matching things out. Mixing up your wardrobe and keep mixing it up will always look like a new outfit. putting up stuffs together and accessorize will simply do the trick for a good fashion style.



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Swimwear Market to Slowdown

A recent report has come out with the assessment of likely impact of the slowdown in consumer spending on sales, of discretionary products like swimwear. This is one of the issues covered in a new report on the global swimwear and beachwear market, which also looks at technology, fit and styling, and competition between private-label retailers and brands. The fall-out from the global credit crunch is likely to have an adverse effect on the clothing industry for sometime.


Overall, it could lower world swimwear growth between 2008 and 2014 from 5.32% to 1.69% and leaves the world market at retail worth US$13.25bn rather than US13.85bn, according to a new report. This worst-case scenario, the report says, is likely to lead to a "considerable reduction in the exceptionally large number" of swimwear brands that exist today.

Retail market in 2008


In its 'Global market review of swimwear and beachwear - forecasts to 2014' (2009 edition), it is estimated the retail market for swimwear and beachwear in 2008 is worth US$13.15bn - a 2.1% rise on the market's value of US$12.88bn in 2006. Within this, women's swimwear represents 70% of the world total value, followed by men's swimwear 17%), girls' swimwear (10%), and boys' swimwear (4%). Unit sales for 2008 are up 1.4% to 1,058m pieces. Europe and Japan/Korea have seen volume declines, while volume growth in the rest of the world averages a modest 2.8%. Overall, it is estimated that the average world retail price for swimwear and beachwear in 2008 is US$12.43. This is only marginally up from the 2006 figure of US$12.35.

While the swimwear market in total continues to face a world of no overall price inflation, the clothing industry is facing unprecedentedly high fuel costs and transport charges; volatile exchange rates; and labour shortages in low-cost economies such as China and India.


Slow Future Growth

Following the Beijing Olympics last year, the next major event for swimwear will be the London Olympics in 2012. By then, the retail market for swimwear and beachwear is forecast at US$13.51bn-representing growth of 2.7% over a four-year period. Unit sales for 2012 will be 1,099m pieces, a growth of 41m units from 2008. New demand will be outside Europe, Japan and Korea. It is estimated that the average world retail price for swimwear and beachwear in 2012 will be US$12.29. The most expensive parts of the developed world will continue to be Japan and Western Europe. This sluggish growth forecast is blamed on the current uncertain economic situation, long-term population stagnation, and the shift in branded manufacturing to lower-cost countries.



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Recycled Swimwear Line By Eco-Panda

Eco-Panda has splashed onto the apparel scene with its revolutionary line of eco-chic swimwear. Its fresh collection combines high-fashion with eco-friendly components, making it one of the first eco-swimwear lines to appear in the swimwear market and industry. Eco-Panda swimwear is comprised of recycled nylon and Xtra Life Lycra, creating a garment that lasts three times longer than the average swimsuit.

By using recycled nylon, Eco-Panda helps sustain the environment for future generations by diminishing greenhouse gas emissions that lead to global warming, minimizing the use of landfill sites and incineration, and it helps prevent exhaustion of our limited natural petroleum resources. In fact, recycled nylon uses 27% less natural petroleum resources, and emits 28% less greenhouse gases. Eco-Panda holds the exclusive rights to recycled nylon here is the US, making it a tough act for any competitor to follow.


The summer 2009 Collection boasts fierce prints and electric hues complete with essentials including cover-ups and totes. The collection draws on global inspiration, with design collections such as “Montego Bay”, “Tokyo Station”, “Marrakech”, and “Jungle Beat”. Each collection is a limited edition, without plans for re-production when the collections sell through. New styles will be released monthly, including a couture line available early June. Eco-Panda believes that ecoapparel can be both fashion-forward and affordable, making the best of both worlds’ reality for today’s consumer.



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Home Textile Expo 2009

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Ancient Egyptians forerunners of modern fashion


Ancient Egyptians took a lot of care in grooming their appearance, and their garments were designed, crafted, and worn with great thought and care.

Their clothing style gave them a unique cultural look in history. Fashion designers today get their inspiration from the past. Egyptian fashion is an apt example of this.

The black kohl eyeliner used by ancient Egyptians to darken and highlight their eyes, are showcased today by both male and female models in the ramp shows.

Models are seen strolling down the runways of prominent international fashion shows displaying trendy garments designed with an inspiration of elegant Egyptian clothing.

Pleating and draping was a popular style followed by Egyptians. The recent Balenciaga's 2009 Spring & Summer collection displayed outfits with pleating wrapping the entire body and covering the arms in the same way as Egyptian clothing.

High waistlines that were popular in Egyptian times are seen in fashion currently through the revival of baby doll dresses. Lightweight linen clothes worn during ancient times are followed even today.

In the current day's trend, many Egyptian motives are used. The hieroglyphics (ancient Egyptian letters), sphinxes, lotus flowers and scarab (a beetle associated with Egyptian god Kepera) are seen in dresses, and other fashion related accessories also. Egyptian style is adopted more strongly in US and in Europe.

Click here to read the complete article
Fibre2fashion News Desk - India

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‘Green’ theme takes lead in wedding costumes


The old ideas of costume for Mother of the Bride are gone. Latest trends indicate bright colors for the attire. Pastels and navy blue form only a part of the color palette.

The arena is beaming with a spectrum of vibrant colors, from spring green to royal purple.

Designers have come up with the bolero jacket, with different sleeve lengths. Elegant, and practical, the outfit addresses the need for a removable jacket to cover the arms that is also very fashionable.

Feminine and flattering tiered skirts are showing in the store racks now. Outfits in different hemlines are popping up to keep pace with the range of wedding styles and venues.

Finally, the buzz of ‘eco friendly clothing takes the spotlight in the wedding segment as well. Recycled materials are used for invitations, and costumes.

Green theme reaches all the way down the wedding apparel. Organic cotton, and silk dresses that are comfortable, and breathable are growing in popularity.

Click here to read the complete article.

Fibre2fashion News Desk - India

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Bare Necessities Launches New Catalogue For Wacoal Bras

Bare Necessities, the leading Internet retailer for brand name intimate apparel and underwear, is launching a direct mail catalog consisting exclusively of Wacoal bras and lingerie.
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BareNecessities.com, which sells lingerie and men's underwear from over 120 brands, launched a full multi-branded print catalog in 2008, but chose to publish a catalog exclusively of Wacoal lingerie as its first direct mail piece of 2009.

"Over the past 10 years, we have seen Wacoal grow into one of the top lingerie brands in the country, so we wanted to do a catalog that could highlight the range of great fitting bras from Wacoal," said Maureen Stabnau, Senior Vice President of Merchandising for BareNecessities.com. "They have so many great styles for every size and wardrobe need that we felt they deserved their own unique presentation."

The catalog highlights the "Bras of Summer" from Wacoal, which includes great bra solutions for all types of summer tops, such as strapless dresses, halter tops, racerback tanks and classic t-shirts. The front cover features The Wild Bunch underwire bra, an average figure contour bra, and the back cover features a new convertible sports bra for women with bra cup sizes C-DDD. Bras that fit a full busted or full figured woman are clearly marked in the catalog with a colorful "DD+" icon.




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Boys Short Fashion

Boy shorts, also known as boy short panties, boys’ cut, booty shorts, shorties, tap panties or boyleg briefs are a sort of lingerie that goes all the way down the hips. They are a relatively new, but increasingly popular style of lingerie among women and are named for their similarity in looks to men’s knit boxer shorts, which themselves are a variation on traditional boxer shorts. Boy shorts often cover most of the buttocks area, but this is not always the case with thong-back lingerie also widely available.


Boy shorts are a popular choice since most of them may avoid displaying a prominent visible panty line provided they don’t ride up, and yet are a modest and comfortable alternative to thongs and conventional panties. They are also popularly teamed-up with a camisole and worn as loungewear. Cotton-spandex blends and lace are the most popular materials for boyshorts.

If you’ve never heard of boy shorts think of sexy hot pants for your bedroom. They offer full coverage on the sides and some coverage on your rear. Conservative styles cover most if not all of your rear, the more daring styles give you partial coverage. Boy shorts are figure hugging or shaping, something those of us with less than perfect bodies will appreciate. They come in wide variety of fabric choices from comfortable cotton to see through lace.


Source : amazines.com, designertoejonline.wordpress.com


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Fashionistas Favorite Jeans Likely To Remain All Time Favourite

Jeans is a perfect choice of clothing; be it official or for casual wears. Be, it an expensive outfit, or just a brand new pair bought with the Sunday newspaper coupons, jeans is everyone’s favorite form of clothing.

Initially used as sturdy trousers worn by men, and women in factories during the second world war, the garment underwent major changes during the 50s.

Introduction of bell bottoms proved that jeans can make a fashion statement. Presently, various styles from skin tight to baggies, in a wide range of colors are available in the market.

Jeans with embroidery, patches, rhinestones, and many more fancy patterns are in vogue to suit to preferences of every one.

The evolution of jeans will continue, and they will become more formal, leaving "dress pants" hanging in boutiques and closets in favor of pants that started as simply sturdy work pants for factory workers.

Click here to read the complete article.
Fibre2fashion News Desk - India


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Niinikoski bags Newcomer of the Year at Elle Style Awards

Designer duo Rinne Niinikoski received the Newcomer of the Year award at Finland’s first Elle Style Awards for the knitwear they have created for Marimekko’s winter 2009/2010 collection.

At the gala, Elle Finland also presented awards to the Fashion Photographer, the Make-up Artist and Hair Stylist, the Stylist, the Best Dresser, the Fashion Collection, and the Ecological Fashion Innovation of the Year.

Piia Rinne and Noora Niinikoski began their collaboration in 2000 while studying for their Master’s degree at the University of Art and Design Helsinki. Ever since, the duo has been creating individualistic and interesting clothing inspired by everything from melancholic landscapes to spooky carnivalism.

The impressive and distinctive knits and accessories that Rinne Niinikoski have designed for Marimekko show influences from Marimekko’s bold floral prints.
Marimekko

Source: Fibre2fashion.

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Most Sexiest And Attractive Women In World

American periodicals named the most sexually attractive and beautiful women.

TV Guide columnist organized a poll and according to its results determined the most sexually attractive actress on TV. This is Eva Longoria, who is famous for her Gabrielle Solis role in “Desperate Housewives”.

At the same time, “Details Magazine” held its own poll willing to know who is the most beautiful woman in Hollywood? Megan Fox, Kim Kardashian, Gisele Bundchen and Freida Pinto became the best five women. But the most sexually attractive appeared to be Jennifer Aniston.

“Vanity Fair” Magazine went even further and asked its readers who is the most beautiful lady in the world! It turned out that there was no “Aniston lovers” among the readers, even vice versa! Angelina Jollie won this title with the help of 54% of readers and Jennifer Aniston even was not seen among the best twenty women.

But among them you can find Gisele Bundchen, Halle Berry, Scarlett Johansson, Penelope Cruz, Jennifer Connelly. Among twenty the most beautiful ladies of the world are not only Hollywood actress but also Jordanian Queen Rania, the First French Lady Carla Bruni-Sarkozy and French actress Catherine Deneuve.



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Create Centre of Excellence (CoE) for Better Business

This article provides a perspective on CoE from the relevance of IT Industry and business which is ideally seen in today's competitive world

What is CoE?

In today's world, the Centre of Excellence (CoE) applies to any organization who wants to create and use excellent state of art and showcase its technological, service and business oriented capabilities to the entire world in a competitive environment. CoE is the combined effect of emerging business model and technologies.

Centre of Excellence (CoE) refers to creation of assets for an organization and reaping maximum business benefits from the usage of such assets. The objective of creating CoE for any organization is always customer centric and is meant for providing unique solutions to their customers.

The Centers of Excellence (CoE) trend very recently has gained traction within the IT department of large organizations. In fact, the META Group refers to the model as "the next step in IT evolution" (Source: The Application Center of Excellence, META Group, 2003).

IT organizations of all types and dimensions are embracing the CoE model as a practical way of consistent and continuous ally improvement of their business operations. Industry analysts also support the move to the CoE model.

A CoE is an organization, focused on optimizing application or service characteristics such as quality, performance, or availability. It provides management an automation platform for processes, consulting, and support services, leadership as well as advocacy to optimize these attributes.

In IT world, CoE acts as a central point of contact to facilitate collaboration between the lines of business, enterprise architects, database administrators and application developers. It helps in speed adoption, improve knowledge sharing, lower the Total Cost of Ownership (TOC), and broaden the reach and context of enterprise application deployment, migrations, consolidations and upgrades.

CoE Brings together a dedicated team of appropriate domain expertise and enables the organizations to identify core patterns of integration, share best practices, leverage skills and standard tools across the enterprise.

A CoE provides a central source of standardized products & services with expertise, and best practices. It can also provide the entire organization with visibility into quality and performance parameters of the delivered application and support functions, helping them to keep everyone informed and keeping the applications and services aligned with business objectives.

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Sexy Bikini Collection Of Myla Fashion Designer

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Myla Designer Swimwear

For Spring Summer 09 Myla offers a selection of chic luxury designer swimwear and beach cover-ups. This season the collection looks to the feminine fashion of 1970’s French Riviera for inspiration. Classic retro styles are given a modern twist in a neutral colour palette of black, white and navy highlighted with vibrant shades of coral, purple, chartreuse and flashes of metallics. Luxurious materials and delicate feminine detail are key.

http://celebrityfashionistas.files.wordpress.com/2009/05/myla-designer-swimwear-1.jpg?w=300&h=400
Myla Designer Swimwear II

For pure Riviera style there is Mollie striped halter neck fashion bikini & swimsuit in classic navy and white stripe given a modern update with silver thread detail. For retro lovers there is Helena and Mimi bandeau style bikinis or blouson swimsuits in hot pink or warm coral. For simple chic there are Hannah and Justine bond girl style bikinis with large gold hoop or hip belt detail, while the fun and flirty can indulge their feminine side with Marianne’s girlish ruffles on bikini top and bottoms. Daisy is pure 1970’s glamour in a metallic backless swimsuit and two-piece bikinis with delicate flower appliqué detail.

http://celebrityfashionistas.files.wordpress.com/2009/05/myla-designer-swimwear-2.jpg?w=234&h=300

New this season, Myla is excited to introduce a collection of chic designer beachwear & luxurious beach cover-ups. A range of kaftans, beach dresses camisoles and beach trousers come in voluminous shapes with subtle detailing. Choose from long or short classic kaftans in silk twill with ruched bust detail, or billowing v-neck kaftans in a soft cotton jacquard. For the ultimate in beach luxury there are pure silk short-sleeved dresses with drawstring and button down detail or silk habotai wide leg beach trousers and camisoles.

Today, Myla is one of the UK’s leading luxury lingerie & designer sex toys brands, with 14 boutiques and concessions. This year alone has seen impressive expansion, including a new boutique at Canary Wharf and a new flagship store in The Village at London’s Westfield shopping centre. And Selfridges just can’t get enough of us either, giving us an even bigger and better presence in store.

Source: PR-Inside, celebrityfashionistas.wordpress.com


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Blue Diamond Sold At Auction For Highest Price

Today Sotheby’s realised a sum of $9,488,754 (CHF 10,498,500 / €7,024,336) for a fancy vivid blue, internally flawless cushion-shaped diamond weighing 7.03 carats from Petra Diamonds’ historic Cullinan mine - the highest price for a fancy vivid blue diamond sold at auction and the record price per carat for any gemstone sold at auction of $1,349,752 - against a pre-sale estimate of US$5.8-8.5 million/ CHF6.8-10 million as part of its Magnificent Jewels sale.

The winning bidder, who wishes to remain anonymous, is yet to exercise their privilege to name the stone.

Commenting on tonight’s sale of the fancy vivid blue diamond, David Bennett, Chairman, Europe & the Middle East, Sotheby’s International Jewellery department, said:

“We are absolutely thrilled with the price achieved for this exceptional stone, which ranks as the highest price ever established for a fancy vivid blue diamond. It has been a real privilege to offer a diamond of this importance as the centrepiece of our sale and we have seen it capture the imagination of collectors around the world – particularly in Hong Kong, New York, London and Geneva, where we have exhibited it over the last few weeks.

It has also been very exciting and rewarding to work so closely with Petra Diamonds and to follow the progress of this remarkable gem over the last few months; from its emergence in its initial rough state, through its various stages of cutting and polishing, to its auction success on the international stage this evening.”

Petra Diamonds CEO Johan Dippenaar commented: “The price achieved at the Sotheby’s auction for this exquisite, internally flawless blue diamond is a world record by value per carat and the highest price to be achieved by a fancy vivid blue diamond, and reflects how incredibly rare and collectable such an important blue diamond is to the connoisseur.



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Bath Robes

Bath robes are usually worn before taking a shower to cover the body or after taking a shower to dry off the water. Bath robes are mostly found in cotton fabric which makes it more comfortable. But now it has become a fashion and more trendy style with elegant looks are becoming popular. They come in more variety of fabric like the terry and micro terry bathrobes, velour, waffle, microfiber, cotton, Turkish cotton or cotton and polyesters combinations, polyester fabrics, fleece, 100% organic cotton, bamboo and the latest fashion incorporates the silk bathrobes. The silk bathrobe lacks the absorbing quality so it is merely used to cover the body and used as a secondary garment to cover the sleeping clothes.


With the huge variety offered in the market it is obvious to get confused while making a choice of bathrobe the bath robe should be of soft material which absorption of water and feels smooth to the skin. It should not be clingy and the person should feel comfortable and fresh in spite of the wrap. Always look for the style, fabric and colors of the robes while buying as Even the style meets the different purpose and demands of the buyer like the kimono style robes, shower wraps, ballerina style robe, spa robes, hooded robes, and beach wraps.


Beach wraps: -The beach wraps are also called as shower wraps and as the name suggests are meant to wear on beach or pools. The beach wrap for children are usually short robes which is used to cover the body after swimming. The womens bathrobe or shower wraps are tied up under the arms and the rest and falls loosely along the body.


Kimono style bathrobe: - kimono style robe usually come with looser fit and bigger shoulders with a raglan style of sleeve. The kimono style bathrobe is a good choice and it can be worn on any other clothing or pajamas.



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Christina Applegate At Lee National Denim Day

Emmy Award-winning actress Christina Applegate, star of ABC’s hit sitcom Samantha Who?, returns as the 2009 ambassador for Lee National Denim Day, one of the country’s largest single-day fundraisers for breast cancer, benefiting the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF).

Currently on newsstands on the cover of People Magazine’s ‘Most Beautiful’ issue, Applegate, who was diagnosed with early stage breast cancer in 2008, will appear in a new public service campaign that encourages people to wear their jeans on Friday, October 2, in exchange for a $5 donation to support crucial breast cancer research being funded by the Women’s Cancer Programs. She is the first ambassador to return for a second time and the first to be a breast cancer survivor.

“Lee National Denim Day is such an effective grassroots campaign and its importance has become even more real to me in this past year,” said Applegate. “By joining together on October 2, we can raise millions to support breast cancer research. It’s so simple and so powerful. I truly believe that events like this help save lives.”

Registration is now open and people nationwide can sign up for Denim Day 2009. Groups and individuals can register by visiting www.denimday.com or by calling 1.800.521.5533 to receive a comprehensive participation kit, which includes educational materials about breast cancer and supplies for easy coordination. As an added incentive, anyone who signs up by May 21 will be entered to win one of 100 free Denim Day tote bags.



The money raised through the campaign will help the Women’s Cancer Programs of EIF to:

Support Lee Laboratories nationwide, which work to find more effective, less toxic treatments for breast cancer and increase patient access to some of the most significant clinical trials in the nation.

Fund EIF’s Breast Biomarker Discovery Project, a multi-year effort led by world-class scientists to develop a blood test for earlier detection of breast cancer. Create resources with the National Breast Cancer Coalition to offer individuals with breast cancer evidence-based information, and train advocates nationwide.



And this year, funds will also support Applegate’s newly launched foundation Right Action for Women. The foundation educates women about what it means to be at “high risk” for breast cancer and encourage them to talk to their doctors about appropriate screening. Right Action for Women will also provide aid to individuals who are at increased risk for breast cancer and do not have insurance or the financial flexibility to cover the high costs associated with breast screenings.



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Soft-Tex 2009 is live - Meet the exhibitors who are specialized in ERP, PLM, EDI, CAD etc

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Sexy And Sensational Dress Pattern

Most girls and women love to wear dresses. Wearing a dress makes a woman feel feminine in a way that she cannot feel wearing any other item of clothing. Women search for the right dress to wear to every party and event of their lives. There is, however, no dress more important to a woman than the dress she wears on her wedding day.


These days many women are foregoing the hassle of shopping for the perfect gown and opting for having someone make a dress specifically for them. Making your own wedding dress or having it made for you can be a great way to get the gown you love. If you choose to go this route, the single most important thing you need to be concerned with is the dress pattern.


Every woman wants her wedding dress to fit her like a glove and to reflect the uniqueness of her personality and style. She wants to feel more beautiful on her wedding day than on any other day of her life. And she should. Brides to be should take their time and consider carefully the perfect dress pattern for their special day.


In determining the perfect dress pattern for you, consider a few basic things. What time of the year are you having your wedding and what will the weather be like at that time of the year?


Your dress pattern will vary considerably based on these things. A long sleeved pattern may be appropriate for cold winter months but you will most likely prefer a short sleeved or sleeveless pattern for warmer weather. Finding a dress pattern that is season and weather appropriate is important.




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French Brand JOG Swimwear Unveils Its First Collection

JOG Swimwear, a young French brand, launches its first collection in Asia. Behind these three letters, a young designer, Jessica Othnin-Girard, and a former champion of synchronized swimming, decide to create a brand just like her biggest passion. A glamorous, smart, and elegant collection…


A brand under the sign of synchronized swimming and femininity
In 2008, Jessica Othnin-Girard, a former champion of synchronized swimming, has decided to create her own swimwear brand, JOG. Closely linked and inspired from synchronized swimming, JOG is an upscale French brand which sublimates ladies and girls on the beach and around pools. In each collection the values of elegance, art and femininity predominate.

Jog Swimwear elates in the spirit of the brand and its atmosphere: refinement, femininity, delicacy for styles adapted to any body types.


Upscale And Sophisticated Products

Fabrics used, mainly in microfiber, create a "second skin" effect and increase the femininity of the brand, the carriage on the body and the ease in the water.
Modeled after synchronized swimming, JOG uses high-quality small sequins tone on tone, stitched by hand by professionals. All accessories are finely selected and tested by quality laboratories.

A French design in the conquest of China and Singapore
A legal entity in Hong-Kong, a team based in Shanghai and a design "made in France" enable to JOG a smoothness and well-controlled presence on the Asian continent.

JOG targets first the western populations expatriated in Shanghai, looking for style and unsatisfied by the local offer. Avant-gardist, JOG also proposes styles adapted to the Chinese body type.



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BeachWear:Sexy, Hot and Fashionable Looks

Its that time of year when we pack up our bags and head to the beach for the day to enjoy those warm sunrays and the refreshing sound of the lapping water.

So what constitutes a good beach wardrobe. Well there are certain essentials that none of us forget. On goes the swimsuit and bathing suit cover, flip flops on our feet. Beach bag has been packed with the essentials sunglasses, floppy hat, towel and a good book. Great got the basics covered but what about the rest.

So if we are so prepared for a day at the beach, why is it by the time we get home we look pretty worn. Here are some helpful tips to make your day at the beach fun and keep you looking fashion fresh all day and all the way home.

First before you leave home, if youve got long hair pull it into a high pony tail or fun knot. Use some funky hair accessories that will stay in place when youre swimming. Try a fun colored bobble or some firm fastening clips in bright summer colors. If you pull your hair up your neck will stay cool and youll look fresh all day with your neat hairdo.

Second slather yourself in sunscreen before leaving the house, then toss the sunscreen in your bag so you can reapply after a swim or every few hours. A sunburn is not only unhealthy and painful, its unattractive, so dont let yourself turn into the lobster of the day. Your sunscreen should be a SPF of 15. It doesnt hurt to use a strong SPF on your face or your entire body if you burn easily.

Your beach bag should be large enough to hold your supplies for the day. Why not get something fun and fashionable to keep you looking fashion fresh. Make sure youve got all the daily essentials in your bag sunglasses, sunscreen, a good book, a floppy hat, some lip gloss, and any other makeup touch ups youll want. If you plan to wear eye makeup make sure its waterproof. Stay away from heavy foundations. If you must apply something use a bronzer moisturizer. Its also a good idea to bring lip balm with an SPF15 to protect your lips. It never hurts to put some moisturizer in the bag. Include a snack and plenty of fluids. Its important not to get dehydrated.

Okay great weve got the basics covered now what about the wardrobe basics? If youre planning to wear a swimsuit its usually easiest to put it on at home, that way youre not chasing down change rooms. So great first on goes the swimsuit. Now what to wear for a cover? Well youve got plenty of choices. A tank top and shorts, tank and skort, or a nice light cotton dress all work well over top. Choose something thats easy to put on and take off, and choose fabrics that breathe to keep you cool. I also suggest including a long sleeved cotton blouse just incase you start to burn you can protect your shoulders and arms.

If youre planning on heading out later in the day without returning home you might want to toss a pair of jeans or long skirt into your bag. If your outing is going to extend into the evening youll want to include a sweater for the cooler evening air. If youre worried about your evening wear getting sandy or wet at the beach, then place them in a separate bag and leave them in the trunk of your car. That way you are guaranteed theyll remain fresh.




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Beading in High Fashion and Everyday Wear

Beads hold ancient roots, and their cultural significance can be traced to their early use in bartering. Beads served as a primitive currency, and they still retain their value today. In modern times they are found in the form of decoration as jewelry, rather than money.

In ancient days, people fashioned beads from a variety of materials. Early materials ranged from fish bones to teeth. As cultures grew increasingly sophisticated, so did the beads, techniques and materials with which they were created.

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Today, beads are mostly used in jewelry making, textile embellishment and in the fashion industry. To yield a more "designer look," crafters often choose glass lamp-work beads over plastic buttons in garments. Costume jewelers and makers of "fine jewelry" utilize a diversity of beads, which vary in intricacy of design. This adds a look of quality and uniqueness to their work.

Fine jewelry houses predominantly use precious and semi-precious gemstone beads; the costume jewelry industry more often uses beads made of plastic, acrylic, wood and glass. Skilled artists can use the inherent versatility and wide range of designs, manipulating beads in many ways to create their pieces. Endless stringing combinations and a plethora of cuts and finishes ensures that beaded jewelry needs never look dull, boring or dated.

Recently, the home crafts market has seen an explosion in the use and sale of beads. For example, they used to serve exclusively as small, detailed embellishments for needle work projects. The last decade, however, has seen a surge of interest in beads. Accordingly, craft project hobbies (a.k.a. making classic jewelry, beaded candle holders, curtains, and wind charms) have also enjoyed increased popularity.



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Corsets:Sexy Contemporary Styles And Old World Charm

Corsets have been worn by women for thousands of years. In fact the oldest corset dates back to ancient Minoans from around 2000 BC. When most people think of corsets they think of the heavy bulky garments from the middle ages of Europe. Traditional corsets were not only heavy, restrictive and very uncomfortable to wear. As fabric technology has improved corsets are now not only more comfortable but are being worn as outwear.

Most women dont own or have never worn a corset. However if youre looking for a fashion garment that accentuates your curves and bust line, a corset can be your best friend, so lets take a closer look at what a corset is. A corset is garment that covers your lower torso from bust line to waist. The sides have curved shaped ribbing that gives your body the classic hourglass shape. These ribs are usually made a thin lightweight metal or hard plastic. While these ribs do push your body into certain shapes, they arent trainer corsets which pose health hazards to your internal organs.

To wear a corset first loosen the strings which are located on the back of the garment. There is usually a zipper in the front of the corset, unzip it and wrap the garment around your torso. Align it so the strings are in the back and close the zipper. Now grab the strings and gently but firmly pull to tighten. Pull the strings until the corset is snug and firm. Do not pull the strings so tight that you cant move or breathe comfortably. The first thing that youll notice is your bust line is now enhanced and you will probably be showing more cleavage than you are used to. While this is normal it does take some getting used to. Many women with a large bust find a corset is more comfortable to wear, as it gives them more support than a standard bra.




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Lingerie From Then Till Now

Let's begin with the word Lingerie itself. What does it mean? Where did it come from?

The word itself is of French derivation and originally meant "linen goods". The actual word can be traced back in history as coming from "linum", the word used for flax.

Now "linen goods" does not bring to mind any images of the scantily clad women we see today so it seems as if it went through some kind of transition. In 18th and 19th century England, it was considered improper for a woman to openly refer to her underwear in normal conversation and polite euphemisms were used instead.

The French of the time simply referred to "women's underwear" with the French word lingerie as a substitute for that which you did not openly discuss. Lingerie of the time had the sole purpose of absorbing sweat and other body fluids in an attempt to preserve the much more expensive outer wear. The clothes of the day were not mass produced in China; they were mostly handmade to order by a family member or a professional seamstress etc. The point being, outer wear was considered expensive, hard to come by, and therefore had to be looked after and kept clean. Underwear was therefore made of cheap linen which could be washed often and replaced much more easily and affordably.

So how did the French word lingerie find its way into the English language? Corsets were already in use by Victorian women during this time but they used the word 'corset' as is. The corset is therefore not responsible for popularizing the word lingerie. It comes from another French invention called the brassiere which became known to the English and Americans during the roaring twenties, spurred on by early Hollywood films which threw a spot light on beautiful women with desirable bodies in sexy dresses. Soon everybody was talking about the gorgeous movie stars and women wanted to shape their bodies and style their hair to resemble the screen icons of the day. The brassiere became the hot item and the French became seen as the "knowledgeable source" of desirable women's underwear.

The brassiere was originally designed only to support the breasts but its versatility was quickly recognized and over a relatively short time its use branched out to cover the many needs of the day. The question for women was; what did you want to do with your breasts? Just provide support, support and lift etc. The versatile brassiere could be designed to fit any need. Styles changed from flat to pointy to naturally rounded. Men took notice. Women noticed that men were interested which just fueled the fire.

Stockings, suspenders and brassiere became collectively referred to using the French word "lingerie" because it sounded more exotic and mysterious than any wording the English speaking marketing people could come up with. Thus the word lingerie became popular and ingrained as the term used to describe "special women underwear" as being something different to functional women underwear.

Shaping peoples' bodies to emphasize certain features is hardly a new idea. Paintings from Crete (ancient Greece) depict Minoan women wearing a type of corset to slim the waist and push out the breasts to make a feature of them.

This is typical of the changing and different viewpoints among various cultures and times. Most of today's men would love to bring back the Minoan dress code for women. Their culture did also have its advantages. Women were treated as equals and garnered as much respect from men as they did admiration.


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