Rihanna is producing and appearing in an original and hugely ambitious new fashion project for Sky Living HD.
Sky Living HD has commissioned Twenty Twenty (a Shed Media Group company) to produce the show which features Rihanna in her debut role as a TV executive.
Synonymous with cutting-edge style, the ‘We Found Love’ singer is searching Britain for the next generation of raw, undiscovered designer talent and has hand-picked Girls Aloud star Nicola Roberts to head up the challenge for her.
The show is at the heart of Sky Living’s 2012 programming schedule which will feature a raft of fantastic new British commissions.
In this brand new TV format Rihanna takes on her first role as Executive Producer working predominantly behind the scenes, although she will also appear in front of the camera.
The show will celebrate the extraordinary talent and creativity in the British fashion scene. With Rihanna, a fashion icon herself, and Nicola, who created her own Dainty Doll make-up range, at the helm, the show will recognise the increasing influence popstars have on mainstream trends.
Rihanna will work closely with Twenty Twenty’s senior editorial team including CEO Tim Carter and executive producers Ana De Moraes and Daniel Marlowe.